Genlot attends APLA Danang 2019

With emerging trends and digital transformations, marketing for our lotteries in 2020 goes beyond simply reaching customers; it's about engaging them and making players a part of the story. The upcoming 2020 WLA/EL Marketing Seminar will focus on the theme “It’s All About the Player,” emphasizing that “The Player” is the true engine of the lottery sector.

ICE London 2020 kicked off at the ExCeL London, enlivened by the uplifting sounds of a UK gospel choir. Over 35,000 professionals from all sectors of gaming gathered to share insights into the future of the industry while capitalizing on invaluable networking opportunities.

This year, 633 brands are exhibiting at ICE London, with 73 participating as first-time exhibitors. Genlot is excited to announce our debut at ICE, providing a fantastic platform to showcase our lottery and gaming capabilities to a global audience. Furthermore, it's an excellent hub for networking and staying connected with suppliers and stakeholders, allowing us to discover the latest innovations in the industry.